I had a little chat with Joe today and it opened my mind with my book and layout and making it more even and together, he gave me some great ideas and he said my Type book was too random and that i needed to be very strict with the rules, he said if I want people to read it then it should n't be too experimental and random even if that means it looks boring. The main point he told me to do was look at some existing books for inspirational ideas, and not particularly typography books.