EVALUATION

Bellavista Evaluation //4

Firstly, I started this brief really exited as I had never done a branding brief before and I wanted to really experiment with print and layout. I knew I wanted to base the restaurant on architecture and have it modern and stylized so I started off researching into modern architecture and sketching out tall buildings to get a feel of how I was going to design the deliverables. I came across Spanish architecture pretty much straight away and was very inspired by its form and simplicity and I knew that is how I wanted Bellavista to be like. I came across the Chapel in … It is designed by Spanish architecture firm S.M.A.O. Studio. Many people believe that these conditions are not compatible, but I really think that the Catholic Church is very forward looking and managed to combine tradition and modernity.

This unique and modern building located in Spain, in a place called Almaden. I was surprised by the uniqueness of the buildings shape; it is the result of folding paper.  So I started folding paper and used that as a key for my deliverables. I spent a lot of time choosing the colour of the restaurant, probably too much time actually and I firstly made the decision of having it red, green and white for an Italian quinine. However after my crit it was clear to me that have the Italian colours is a bit cliché and also it looked inelegant and shabby so I decided to change it more dignified colours which I am much happier with.

The layout of the menus took me a very long time as I wanted to get everything perfectly in line and at the start of doing this I wasn’t all that familiar with Indesign so I did things the long way like having the dish names all in separate type boxes and also having the prices in separate type box and lining them up by eye, however after a few sessions with print induction this helped me lay things out much better as I learned to use tabs and made sure all the text was same font and size ect. I knew from the start that I wanted the menu to be long and thin but I changed the design of it opening a few times. At first I wanted it to open up all complicated and delicate but I realised It was better to keep it simple as a menu needs to be very legible and straight forward so I just made it open like a book. I was really happy with the printing as I laminated the menus and I printed the inside on sugar paper, which I was happy with. Although I kept printing it wrong as I did so many moc ups and every one was either wrong size or double sided was upside down so I ended up just printing it on 2 separate sheets and sticking them together back to back.

I was also really happy with the prints of my business cards in the shape of logo and on high gloss stock, I think they look very elegant

After my crit with Amber she opened my mind into making interior for the restaurant and not just paper based deliverables, or even just moc them up so I found a really good website about a high class restaurant in Canada and all the photos were really big files so I used them for my context and fortunately it was very modern and stylised to match my interpretation of Bellavista. So I photoshped a lamp shade the same as my logo and also I made a door handle from Oak. This was the first time I was introduced to laser cutting and I really enjoyed it even though it took me along time to grasp it.

Wine list

Restaurant Bellavista

Bellavista is an ecological Italian restaurant in Manchester. The restaurant has been inspired by the building 'Chapel in Valleaceron' and the building was inspired by folded boxes. Bellavista means 'Beautiful view' and so the interior and exterior of the resort are seamless with the surroundings of modern architecture.

The colour scheme derives from the concrete structure, and the blue sky of Almadenejos.

Last night I started on my boards and it was a little annoying because all the photos I took were on coloured card so I had to cut them all out yet again and change them to white, also I added in a shadow so when I do eventually print my boards the images wont look so flat, and you can get a better idea of how they stand and compare sizes much easier.

 

 

I couldnt find a good enough image or a double door, the ones that I did find doesn't really match the rest of the restaurant so i have decided to take my own photo, this weekend I am going to go look for preferably a modern glass door and then I can put the door handle actually on it so you can see what it would look like and I can get a photo from the right angle.

 

I tried to manipulate a door myself on photoshop to match the branding but it didn't turn out very successful, I don't like the door, it looks more like a house door and the theme is architecture so the door is going to be modern, realistically I wanted a concrete door but there arnt any around here, I don't know where i would find one but a glass door could be better.

I inverted the colours on my wooden cut out and it turned out like this, it looks more like glass than wood and it is similar colours to my brand. Further more to this, glass is a much more modern material than wood so I could oppose that the door handle is glass or metal, the 2 thing that the laser cutter doesn't cut through unfortunately. 

Laser Cutting

Today I had my first laser cutting session, I had the induction last week and it seemed so easy when cutting out that little test piece. However, cutting through this 6mm ply wood was very difficult. I had to go around it about 8 times and even then it didn't cut all the way through.

You are only supposed to have 1 hour on the machine which is nothing, I couldnt even cut out a triangle and I was int here for 2 hours. It is a very lengthy strategy. 

The final product I had was very burnt because I was going through it on full power for so long so it didn't turn out too great, However I can easily make it look better in photoshop.

The aim is to photoshop it onto a double door to imply the front door of my restaurant. So hopefully it will look realistic when I am finished with it. 

I think on the laser cutter it is a much better effect if you use paper or acrylic. Wood is just too thick.

Bellavista deliverables

For my deliverables I have collected the following:

Food menu / Wine menu / Seasonal menu / letter head / buissness card / envelope / bills slip / door handle.

I have done them all, I just need to print off the letter head and envelope and also laser cut the door handle. I have laser cut on Thursday so I will photograph everything thing then and in the mean time I will do some more variations of my letterhead as i'm not completely satisfied with the way it looks at the minute.

More photos