Dramatic difference between think and thin strokes.Diagnal thin serifs on lower case

The Blackletter typeface (also sometimes referred to as Gothic, Fraktur or Old English) was used in the Guthenburg Bible, one of the first books printed in Europe. This style of typeface is recognizable by its dramatic thin and thick strokes, and in some fonts, the elaborate swirls on the serifs. Blackletter typefaces are based on early manuscript lettering

Typographers refer to elements of a letterform using a variety of terms that align naturally to architecture or the human body – eye, ear, foot, arm, lobe, leg

Bring in type journal, a4. areas of key characters, keyboard shortcuts, etc

6 product names with correct typeface. also few that dont work....pit in type journal.
Get a yellow pages and look for some really good type and layout ads.
And get some really bad, cheap ads too.-
Look around at some really crappy type faces and put it on blog.

Here is something I did in class. We had to design an add for the yellow pages. The 1st one I put all the information on and I used Helvetica but the 2nd I stripped all the information that wasnt needed and changed the typeface to Baskerville and I think aspecially because it is a serif font, and the minimalist it makes it look much more expensive.

Learn 2 keyboard short cuts a week.
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